Grocery Receipt Assumptions

OK, you know those coupons that automatically spit out at your grocery store register? The kind where the machine says, "hmm, you bought Yoplait yogurt. Take this coupon for 25 cents off Dannon." Makes sense - I (or someone in my household) obviously eats yogurt. So the good folks at Dannon figure that I'll try their brand given enough monetary incentive. Same product, different brand. Not too much of a stretch there.

However, I had a different experience at Vons last night. Below is a list of my purchases:

Crystal Light Lemonade Mix
Cheddar Cheese
Colby Jack
Brie Wedge (yes, I see the pattern - I like my cheese and I have to feed my co-worker as well)
Little Debbie Gingerbread Cookies
Little Debbie Chocolate Tree Cakes
Turkey and Cheddar Lunchables
Garden Salad Mix
Arrowhead Water

That's it - that's all I bought. As a result, the friendly coupon machine spit out two offers:

1. Save $5.00 on a Fred Clause DVD (OK, that seems like a pretty generic coupon - probably give it to all demographics - saturate the market and all that).

2. $3.00 off ENFAMIL BABY FORMULA.

OK, this is what completely throws me. What on my list of purchases pegs me as a new mother? Or a caregiver of children? Granted, the Lunchables and the Little Debbies probably smack of packing school lunches, but those are really for me because I'm lazy and like junk food. Going with the kid assumption, why wouldn't I get a coupon for some sugary cereal or fruit roll-up thingy? But INFANT formula? That's a pretty narrow market.

I know - it's the brie. Because all new moms spend $9.00 on a wedge of cheese. Or perhaps it's the Crystal Light, because all new moms are trying to watch their calories.

I swear, next time I'm going to buy milk and wind up with a coupon for anti-fungal cream.